Understanding your ideal client’s needs wants, and desires are essential to speak directly to them and building trust. Knowing your ideal client allows you to customize your marketing approach to deliver the right message in a way that creates an emotional connection through your content as a Coach. 

Marketing to everyone leads to no one, so you must market to the audience you can serve very well. When creating content as a Coach, you want to ensure you add value to an audience best suited to your offer.

In this episode of Sustainable Coaching Podcast, we will discuss the importance of why you need to market to your ideal client instead of everyone.

You’ll hear me talk about:

• Why it is essential to stand out in a competitive market

• Why you don’t want to dilute your messaging 

• How much time do you have to hook a prospect 

Teaching coaches how to attract clients utilizing simple and sustainable SEO strategies.

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