Many coaches struggle with messaging and connecting to their ideal clients when starting. That’s why it’s essential to understand the power of one as a new coach. Understanding your unique selling proposition allows you to develop a marketing strategy your target audience can relate to. 

In this podcast, we will discuss why it is essential to reverse engineer your coaching business. The first step to outselling your competition is knowing the problem you can solve and knowing their needs and wants. What are they doing well? What are they doing poorly? What are their strengths and weaknesses? Once you understand your competition well, you can develop a marketing strategy to outsell them. 

Topics covered in this episode include:

• How to stand out as a coach by understanding the power of one?
• Why is it essential to identify and understand your competition’s unique selling proposition? 
• Why must you create your unique selling proposition and develop a strong marketing strategy?

Teaching coaches how to attract clients utilizing simple and sustainable SEO strategies.

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