After completing your certification or having the most significant life transformation, you started your coaching business, excited to help others do the same. However, you realize to be successful; you need a strategy to attract your dream clients.
We all want to grow and build a sustainable coaching business; however, we don’t want to be overwhelmed and burnt out. A sustainable lead generation strategy is essential to the success of your coaching business. A lead is any person who indicates interest in your coaching service. A lead is vital to your business success because it’s the business cycle of a prospect transitioning into a client. It’s the start of the buyer’s journey.
Having a lead generation strategy is essential because it is the foundation of filling your sales funnel with people who are interested in your services.
What Is Lead Generation?
Lead generation is the process of attracting prospects to your business and increasing their interest in your services. The ultimate goal is to convert them to customers without customers. One way to enhance the success of your lead generation process is to determine whom you want to serve and what problem you can solve, think about where your target audience research information, and start developing a lead generation strategy to build digital authority in that space. Bringing in steady leads is something we all should strive to achieve with lead generation. Some ways to generate leads are through blog posts, live events, and online content.
Implementing Key Performance Indicators
As a business owner, you need to know where your business stands. Key Performance Indicators (KPIs) are measurements that will define your progress toward strategic goals or operational targets. When you implement lead generation strategies and others, measuring them to see if they are working is essential. KPIs are choosing data to analyze what is important to you and your business growth. If you don’t have a way of measuring the data, you don’t know if it is working.
Sustainable Strategies
When I started coaching, I was overwhelmed creating content and working my 9-5. I did not have the time to go live, I did not have the time to post 3-5 times a day, and I certainly did not have the time to binge-watch Youtube channels to piece together a strategy to grow my coaching business. The consistent changes on social media were getting the best of me and my confidence. I stopped showing up and ghosted my business for a couple of months.
Put your energy into your business where it aligns with who you are. Some amazing coaches default to social media as their leading platform to grow their business. I hate to be the one to say this, but you can have a thriving coaching business without dancing on Reels and going live.
The success of your business is a reflection of your marketing strategy. Many Coaches feel they are not progressing because they haven’t established Key Performance Indicators (KPIs) for their business.
Utilizing Search Engine Optimization
Did you know SEO helps increase your visibility and builds trust naturally? 60% of people purchase services based upon a google search. Are you ready to learn how to optimize your content effectively? If you are struggling to attract your ideal client, imagine attracting your ideal client from a Google search and driving clients to your website daily. This can easily be you with a sustainable marketing strategy utilizing SEO.
Content marketing is the basics of any lead generation strategy, and knowing how to repurpose that content into the places you want to be visible is essential. Being consistent on social media has an excellent reward but being constant with your content and brand is way more important than how many days or times you show up.
As I was coaching entrepreneurs in my early years to reach financial independence, I noticed many of them couldn’t achieve their financial goals in their business because they didn’t understand the importance of lead generation. Over time, I realized I was more than a financial coach and became their business coach.
My approach to lead generation is different. I work with coaches to gain clarity with their target audience and teach a sustainable SEO marketing strategy. You are an expert in what you do. However, you are being overlooked because you lack brand awareness and visibility.
Brand Visibility
When you are experiencing a lack of brand visibility, you have difficulty grabbing your potential customer’s attention with your lead generation strategy. Imagine attracting your ideal clients and driving clients to your website daily. My friend, this can easily be you if you start to rank utilizing SEO.
Without a sustainable marketing strategy, you lack consistency in showing up. In my experience, you need an organic, genuine, credible, trustworthy, and authentic strategy to build your desired coaching business. Good SEO work only gets better over time. You can invest in a Business Coach that understands the importance of SEO or remain the best-kept secret. SEO is my specialty as a Business Coach. I can have your audience searching and finding you.
I’ve seen many Coaches come and go in the online coaching space in my 10+ years as an entrepreneur. Some of them were amazing; however, I could slowly see their desire and motivation dwindle weekly. When I created Sustainable Coaching, I created these program with you in mind. Someone inspired to build a sustainable coaching business with an organic marketing strategy that helps build awareness and authority for years to come.
